CONTENT DESIGNER | Deiadorebel | 2023 to 2025

• Increased conversions by over 20% through optimized customer journeys.

• Developed strategic, end-to-end content experiments to enhance user engagement.

• Trained teams in prompt engineering and GenAI content modeling.

• Advised a mental health startup on AI-driven content strategy.

• Led workshops on AI content strategy and operational efficiency.

UX WITING MANAGER | Airbnb | 2023

• Led content team in designing AI, ML, and chatbot-integrated solutions.

• Developed chatbot conversation flows through LLM training with RLHF.

• Created a content operations playbook to train LLMs and streamline workflows.

• Managed UX writers and designed candidate assessment exercises.

LEAD CONTENT DESIGNER | Coursera | 2020-2022

• Built a content design system for consistency across four verticals.

• Grew a content team and mentored designers, PMs, marketers, and developers.

• Led workshops and stakeholder interviews to improve product solutions.

• Streamlined collaboration with content ops processes and frameworks.

CONTENT DESIGNER | CSUSIPC and Welk Resorts | 2019-2020

• Boosted engagement and conversions for e-commerce websites by optimizing content strategies.

• Designed user flows and established cohesive branding guidelines.

• Implemented and refined end-to-end customer journey funnels to enhance user experience.

CONTENT STRATEGIST | Lvoe Studios and Quantum Magic | 2007-2019

• Developed and executed content strategies for B2B and B2C clients.

• Managed CMS platforms for seamless content creation and deployment.

• Advised business owners on digital transformation and strategy.

Education:

• HEC Paris — Msc in Innovation and Entrepreneurship

• Azusa Pacific University — BA in Business Admin

Certifications*: GenAI, Conversation Design, UX Writing, Content Research

*Completed over 70 online courses and certifications since 2019